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{January 17, 2013}   Devdutt Pattanaik: East vs. West — the myths that mystify
Cover of "Myth = Mithya: A Handbook of Hi...

Cover via Amazon

Devdutt Pattanaik takes an eye-opening look at the myths of India and of the West — and shows how these two fundamentally different sets of beliefs about God, death and heaven help us consistently misunderstand one another.

Why you should listen to him:

We all search for meaning in our work and lives. Devdutt Pattanaik suggests we try a tactic of our ancestors — finding life lessons in myth, ritual and shared stories. As the Chief Belief Officer at Future Group in Mumbai, he helps managers harness the power of myth to understand their employees, their companies and their customers. He’s working to create a Retail Religion, to build deep, lasting ties between customers and brands.

Pattanaik is a self-taught mythologist, and the author (and often illustrator) of several works on aspects of myth, including the primer Myth = Mithya: A Handbook of Hindu Mythology and his most recent book, 7 Secrets from Hindu Calendar Art. He writes a column called “Management Mythos” for Economic Times that juxtaposes myth onto modern leadership challenges. His newest area of inquiry: How is traditional management, as expressed in old Indian cultural narratives, different from modern scientific management techniques?”

“We’re looking at stories that have lasted the test of time, like the Ramayana, the Mahabharata and the Bible. That’s proof of their effectiveness.”

Devdutt Pattanaik

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Hi,

We would like to send our books for review in your blog. We are a leading publishing company and venture into all categories of Books. You can also visit http://www.leadstartcorp.com .

Can you please confirm the name, contact details and your address for us to send in our books.

And also you can have a look at the link mentioned below about the review of our bestseller “ASURA” of 2012

Awaiting for your reply

Thanks & Regards,

Parag Mayekar,
Leadstart Media Relations Team
Leadstart Publishing Pvt Ltd
Tel No – 022-24046889 , Mob No : 7506194464
Email Id : parag.mayekar@leadstartcorp.com



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