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Devdutt Pattanaik takes an eye-opening look at the myths of India and of the West — and shows how these two fundamentally different sets of beliefs about God, death and heaven help us consistently misunderstand one another.

Why you should listen to him:

We all search for meaning in our work and lives. Devdutt Pattanaik suggests we try a tactic of our ancestors — finding life lessons in myth, ritual and shared stories. As the Chief Belief Officer at Future Group in Mumbai, he helps managers harness the power of myth to understand their employees, their companies and their customers. He’s working to create a Retail Religion, to build deep, lasting ties between customers and brands.

Pattanaik is a self-taught mythologist, and the author (and often illustrator) of several works on aspects of myth, including the primer Myth = Mithya: A Handbook of Hindu Mythology and his most recent book, 7 Secrets from Hindu Calendar Art. He writes a column called “Management Mythos” for Economic Times that juxtaposes myth onto modern leadership challenges. His newest area of inquiry: How is traditional management, as expressed in old Indian cultural narratives, different from modern scientific management techniques?”

“We’re looking at stories that have lasted the test of time, like the Ramayana, the Mahabharata and the Bible. That’s proof of their effectiveness.”

Devdutt Pattanaik


{March 4, 2012}  

Awesome, awesome fable, make sure to check it out!
PLEASE MAKE SURE TO CHECK OUT THE ORIGINAL BLOGGER’S POSTS. They were kind enough to let me share this wonderful article with you.


Long ago and far away, a woman was stepping carelessly through the waters edge and glancing wistfully out across the rippling sea to the rising sun. Orange light twinkled on the dancing waves as they rushed and died upon the smooth shore and washed around something sticking out of the sand.

Stooping, the woman saw the neck of a brass bottle poking up. She had heard of bottles and genies and, hoping that this would be such a vessel, eagerly pulled it out and washed the sand from it in the shallow water. Indeed it was a fine bottle with a tight cork in its neck, which she quickly pulled out without further thought.

In a whoosh of blue smoke so fast that she did not even have time to drop the bottle, a man in ancient finery appeared as by magic before her.

“You have released me from a…

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